Resume

Experience

Associate Creative Director, Jack Morton Worldwide October 2021 to Present

  • Mentored team of creatives from junior to mid-level, helping them present work and explore creative territories.

  • Played integral role in annual media and campaign planning efforts for core retained clients.

  • Ideated, wrote and developed breakthrough brand experiences, from gamified content to live activations.

  • Concepted, wrote and edited Eaton’s first-ever broadcast spot for connected TV platforms.

Senior Copywriter, Jack Morton Worldwide January 2018 to October 2021

  • Led concepting and pitch writing for new business efforts including TripAdvisor, DraftKings, LEGO, Adidas, Bose and many more.

  • Created Cold Reboot, a content campaign for power management software, but disguised as the release of a new energy drink for IT pros.

  • Set new content benchmarks with Ticket of Terror, an immersive game that smashed lead-gen metrics and generated over 1000% ROI for Eaton (and won an Effie).

  • Researched, wrote and edited a 6000 word e-book and social campaign for L.L.Bean as part of the Be an Outsider at Work campaign.

Copywriter, BEAM Interactive January 2016 to January 2018

  • Lead copywriter on MINI for social, website, direct mail, and CRM email streams.

  • Wrote and curated content for MINI’s monthly newsletter with an audience of 700,000+ owners and prospects.

  • Led CRM efforts for national model launches, a Super Bowl campaign, and highly personalized email campaigns.

Made-to-Measure Specialist, Ralph Lauren March 2014 to December 2015

  • Guided customers through the design and fitting process for luxury handmade tailoring.

  • What I learned: The importance of listening to the customer. How to solve problems and offer opinions professionally and respectfully. And that almost every industry is a service industry.

Education

  • Master of Science (With Distinction): Writing and Cultural Politics, University of Edinburgh, 2008

  • Bachelor of Arts (Cum Laude): English, Boston University, 2006

Skills

All the MS office classics, plus Adobe CQ, pen and paper. Also pretty handy with a whiteboard.

Hobbies/Interests/Guilty Pleasures

Denim-on-denim, Meat Loaf (the man and the food), cooking giant pots of tomato sauce, late-70s Bob Dylan, hand-mending clothes, collecting vintage, being in California, long drives.