MINI
MINI
Website, CRM, direct mail, sales events, model launches, organic and paid social, campaigns for the Olympics and the Super Bowl, a recommender tool, product descriptions for a few thousand car parts. You name it, I wrote it as the solo digital copywriter for the most fun car brand on the face of the Earth.
This letter accompanied the direct mail piece (below) for the launch of the new MINI Countryman.
As MINI's digital marketing agency of record, we used years of data to develop highly targeted, personalized messaging . This 3-fold direct mail piece was aimed at BMW X5 owners, promoting the MINI Hardtop as a fun second or third car.
Direct mail - BMW X5 owners
This 3-fold direct mail piece was part of a personalized campaign targeting Porsche 911 owners and promoting the MINI John Cooper Works as a high-performance addition to their garage.
Direct mail for the launch of the revamped MINI Convertible.
The Book of Motoring. Since 2001, every MINI owner received a version of this book with their new MINI. It is the sacred tome of the brand. I worked on these pages as part of MINI's more premium, aspirational rebrand.
The Book of Motoring.
The Book of Motoring.
