Eaton - Ticket of Terror

What do you do when traditional b2b marketing approaches don’t reach your audience? You create a copy-driven mystery game featuring the brand’s beloved mascots, obviously. That’s what we did for Eaton, and it won an Effie (although that was probably due more to the 1000% projected ROI and less to my nerd humor and sci-fi film references). This was the most successful campaign in Eaton’s history.